The Leverage Playbook: Scaling Without Burning Out
Why most scaling advice is backwards, and the counterintuitive framework operators actually use.
Unfiltered conversations with the founders, operators, and contrarians setting the pace. No theory. No filler. Just what's working, what's failing, and what to do about it.
"Every founder I know watches this show. It's the one podcast that actually changes how you operate, not just how you think."
Why most scaling advice is backwards, and the counterintuitive framework operators actually use.
A masterclass on pricing psychology from someone who repriced an entire market vertical.
Boring infrastructure decisions that compound into unfair advantages over 3 years.
Most business content is written by observers. Every guest on this show has built, broken, and rebuilt something real. The advice comes from the arena, not the commentary booth.
Consensus is comfortable and usually wrong. We dig into the decisions that felt reckless at the time and turned out to be the only smart move. Frameworks you can deploy Monday morning.
One conversation changes your perspective. Ten conversations change your operating system. We build a library of mental models that stack, not a feed that evaporates.
CEO • Foundry Labs
Scaled from $0 to $40M ARR in 18 months without VC money
Partner • Threshold Capital
Former operator turned investor — sees both sides of the table
CTO • Verge Systems
Built infrastructure that handles 2B+ daily requests
Founder • Praxis Media
Turned a newsletter into a $12M media company in 2 years
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